COPYWRITING PORTFOLIO

PROJECT: KEMPS ICE CREAM

Kemps was looking to create a new shopper marketing program that would engage the consumer on a social level. Kemps and Catapult decided to get shoppers excited to be a part of creating a new flavor by having them submit their ideas for flavors. Together we developed a program that let consumers create and vote on their favorite flavors, as well as be sampled at the Minnesota State Fair.

Items created: Program, website, packaging

Creative direction on project :    
Gabe Pattison - Senior Art Director (design)
Apryl Cave - Associate Copywriter (copy)
Jonny Grub - Associate Art Director (overall)